As many as 82 percent of online users ignore ads. One new startup sees that as an opportunity to make mobile ads the game-based front door to shopping.

Salt Lake City-based Gameit is announcing today it has landed $1.6 million in seed funding, and is formally moving its game/ad/shopping platform from beta to release.

Users select a product in the Gameit app on an iPhone or iPad (an Android version is planned), watch a short, brand-supplied video ad, and then answer trivia questions.

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Originally posted on | By Barry Levine