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WeROC 2021 (Women Entrepreneurs Realizing Opportunities For Capital)

September 24, 2021 @ 8:00 am - 7:00 pm MDT

WeROC is a conference designed to provide actionable insights, success stories, and tools for women leaders seeking investment capital.

The theme for this years’ conference is Resilience. COVID impacted the entire world but disproportionately impacted women, particularly those with children. As we emerge from COVID, we want to highlight opportunities to increase investment in women, overcome industry bias, and build new relationships.

WeROC Agenda:

08:00 am – 09-00 am: Registration

09:00 am – 09:15 am: Welcome and Introduction

09:15 am – 10:00 am: Keynote #1: If Tyrannosaurus Rex Can Do It…

Patricia Jones (Women’s Leadership Institute)

10:00 am – 10:45 am: Breakout Panel #1: Understanding the Investor Mindset

Moderator: Erika Nash (Pelion Venture Partners)

Panel: Michelle Eichner (Digitile) | Sachin Narode (Xeniapp) | Amanda Reed (CrowdSmart) | Mary Schroeder (MCS Ventures)

10:45 am – 11:00 am: Break

11:00 am – 11:45 am: Breakout Panel #2: Understanding and navigating biases within Venture Capital

Moderator: Emily Smith (Divvy)

Panel: Brian Asingia (The Pearl Dream) | Susannah Duke (Pelion Venture Partners) | Andy Jorgensen (SLC Angels) | Susan Madsen (Utah Women & Leadership Project)

11:45 am – 12:00 pm: Break

12:00 pm – 1:00 pm: Lunch + Keynote #2 Cydni Tetro (Brandless, Inc)

1:00 pm – 1:15 pm: Break

1:15 pm – 2:00 pm: Breakout Panel #3: Opportunities and Glimmers of Hope on the Horizon

Moderator: Mark Erickson (Tanner LLC)

Panel: Bobbie Carlton (Innovation Women) | Kathleen Davis (SMRI) | Kristi Holt (Vibeonix) | Devin Thorpe (Author)

2:00 pm – 5:00 pm: Investor Presentations (6 startups present to a panel of 4 active investors and get feedback)

Moderator: Chris Badger (NowCFO)

Investor Panel: Nate McBride (Tamarak Capital) | Marcia Nelson (Triple C Advisory) | Kimmy Paluch (Beta Boom Ventures) | Serene Papenfuss (Kickstart Seed Fund)

5:00 pm – 7:00 pm: Afterparty @ The Shop (340 E 400 S, Salt Lake City, UT 84111)

WeROC Sponsors:

***contact monika@venturecapital.org for additional sponsor opportunities***

VCO Sponsors:

What past attendees have to say about past WeROC Conferences:


Little America Hotel
500 S Main St
Salt Lake City, UT 84111 United States


View Organizer Website