by Liza Long, photo by Jim Peterson
Women are enjoying tremendous gains in a variety of careers. But women entrepreneurs and the investors who fund them are still under-represented in society. In fact, a 2010 report from the American Enterprise Institute found that women are 60% less likely to start their own businesses than men.
One Eagle woman wants to change that. Jennifer Meyer, wife, mother, and MBA, has spent her career in industries typically dominated by men. Now, as Chief Operations Officer of VentureCapital. Org, a nonprofit dedicated to teaching entrepreneurs how to take their big ideas to the next level by connecting them with investors, Meyer is passionate about helping business owners of both genders obtain the financing they need to grow their companies.
I sat down with Meyer in her office in the Zion’s Bank building in downtown Boise to discuss her work with VentureCapital.org. The nonprofit organization was started 30 years ago in Utah to address the disconnect between entrepreneurs and capital investments. Scott Anderson, president of Zion’s Bank, has been a strong supporter of the organization and wanted to bring it to Idaho. “Traditional financing doesn’t work for most entrepreneurs because they don’t understand the finance world,” Meyer told me. “Our mission is to connect those two worlds, to educate entrepreneurs in how to speak the language of finance so that they can make an effective pitch and get the funding they need.”
This story was originally published on Eagle Magazine.