Announces its 2017 Investors Choice Venture Capital Conference with 27 Firms Slated to “Pitch” their Stories in Front of Hundreds of Potential Investors


SALT LAKE CITY — February 1, 2017 — href=””> today announced that 27 companies will “pitch” their stories in front of hundreds of investors at the upcoming href=””>2017 Investors Choice™ Venture Capital Conference in an effort to raise between $200,000 to $10 million per company.

Held on Friday, February 17 at the Grand America Hotel in Salt Lake City, Utah, the Investors Choice Conference is the oldest VC conference in the United States, as well as the largest investor conference in the Rocky Mountain Region.

“This marks the 33rd year we have produced the Investors Choice Conference, and we were overwhelmed by the number of companies interested in presenting at our conference this year,” said Brad Bertoch, President and CEO of “We now have 27 vetted firms making final preparations to deliver their 10-minute investor presentations, and I expect this will be the best conference we’ve ever had.”

Over 850 companies have turned to since its first Investors Choice Conference was held in 1984 to help them learn the intricacies of fundraising from private investors and venture capitalists. Since 2009, alumni companies and their investors have realized over $7 billion in financial returns — including venture and strategic investments, public offerings, and Mergers & Acquisition transactions (M&A).


The bulk of the firms presenting at the 2017 Investors Choice Venture Capital Conference come from Utah, with other companies based in Idaho, Colorado and Washington. Products and services provided by these firms range from software to flexible semiconductors and from cosmetics to ostrich meat.

Included below is an alphabetized list of the companies currently slated to present at the 2017 Investors Choice VC Conference, along with a brief description of the products/services they offer.

  1. href=””>ActivaDerm is a Salt Lake City-based cosmetic and dermatological company focused on commercializing various applications of its proprietary technology platform — the Active Transdermal Delivery system.
  1. href=””>American Ostrich Farms is a Boise-based vertically integrated producer of an environmentally sustainable, 97% fat-free red meat that looks, feels and tastes just like filet mignon.
  1. Provo, Utah-based href=””>AncestorCloud (from Trace) shows you more about who you are through your family’s history.
  1. Boise-based href=””>American Semiconductor designs, manufactures, and integrates ultra-thin Integrated Circuits, computer chips that bend like a sheet of paper to enable flexible hybrid electronics.
  1. Salt Lake City-based href=””>Bitesize provides online-based corporate and institutional training services that improve retention and job performance.
  1. Salt Lake City-based href=””>Botbot has developed a robotic kitchen cooking appliance and a companion meal delivery service.
  1. href=””>Broisse & Co. is Boise-based firm that is reinventing the paper towel one industry at a time.
  1. href=””>Continuum iCare is an Orem, Utah-based firms that is focused on solving patient non-compliance for payors, providers and patients of musculoskeletal care via a Web-based patient engagement platform specifically designed and built with special care providers in mind.
  1. Boulder, Colorado-based href=””>Core Learning Exchange delivers a Mastery Learning Platform that combines flexible micro-credentials with a marketplace of digital learning content to enable competency-based, personalized learning.
  1. href=””>Flying Software Labs is a Salt Lake City-based leading provider of SaaS business solutions for virtually all segments of the aviation business market.
  1. href=””>Giveit is an Orem, Utah-based company that makes donating used goods easier than throwing them away via a convenient and easy-to-use smartphone app.
  1. Park City, Utah-based href=””>gyde & seek provides travelers with private, custom tours and experiences (including insider access and handpicked guides), and is available in advance or on-demand.
  1. Montclair, New Jersey-based href=””>Helios Products has developed a breakthrough solar panel that provides more energy at a lower cost than competitors in the $10B+ global rooftop solar thermal collector market.


  1. Seattle-based href=””>Latitude Connect delivers a cloud-based client engagement platform allows attorneys to provide unprecedented clarity, collaboration, and client satisfaction.
  1. Boise-based href=””>LeanLaw helps lawyers create Lean Practices with powerful software and customer success services
  1. Draper, Utah-based href=””>liingo Eyewear empowers self-expression with eloquent eyewear and free prescription lenses.
  1. Pleasant Grove, Utah-based href=””>The LINK Group delivers simple, affordable and powerful Restaurant and Retail Management Solutions to empower small business owners to achieve their dreams faster.
  1. Draper, Utah-based href=””>Marrek offers a MRI processing service to provide doctors with valuable heart models for personalized care and better outcomes for atrial fibrillation patients.
  1. href=””>MIDAS Education is a Denver, Colorado-based SaaS platform that consolidates all of a school district’s instructional platforms with one fully integrated system.
  1. href=””>Natural Intelligence is a Boise-based developing the next generation of computer processors by utilizing a powerful processing architecture inspired by the human brain.
  1. Salt Lake City-based href=””>PEEL Therapeutics delivers anti-cancer protein nanoparticles based upon synthesized elephant genetics.
  1. American Fork, Utah-based href=””>ProActive has digitized, simplified and amplified traditional “Cash Envelope Budgeting” systems.
  1. Holladay, Utah-based href=””>Proximal Systems “offloads” mainframe systems to the cloud.
  1. Provo, Utah-based href=””>ShopHero delivers turnkey ecommerce and logistics platform to the retail supermarket industry.
  1. Kaysville, Utah-based href=””>StreamPage believes marketing is broken and has developed a proven, automated system to fix it.
  1. Salt Lake City-based href=””>Veristride develops wireless insole inserts that connect with smartphones and the Internet to provide physical therapists with real-time feedback/analysis about walking and balance.
  1. XEnd Medical Systems is a Salt Lake City-based company that reduces the incidence of infection and contamination caused by hypodermic needles, thereby saving lives and reducing treatment costs.


The 2017 Investors Choice Venture Capital Conference will be held from 8 a.m. to 6 p.m. on Friday, February 17 at the Grand America Hotel in Salt Lake City. Company presentations will be delivered in two tracks running throughout the morning to midday. Following a lunch break, conference attendees will be able to attend several panel discussions from 2—4 p.m., as well as the closing Reception from 4—6 p.m.

In addition, interested individuals can also participate in two Investors Choice events on Thursday, February 16:

  • A Ski/Snowboard Day at Solitude Mountain Resort, and
  • An Investors Reception from 6—9 p.m. at Gallivan Hall in Salt Lake City.

href=””>Details about the Conference can be found online here. Additionally, href=”″>tickets to attend the various 2017 Investors Choice events can be purchased here (at prices ranging from $150 to $645). Discount Codes to attend the Conference are available to Accredited Investors, Venture Capitalists, Strategic Investors, and Family Office executives by contacting David Politis at href=””>

About is a 501(c)(3) non-profit (formed in 1983 as the Wayne Brown Institute®), and it is one of the oldest and most successful venture acceleration organizations in the world. Thousands of companies have been served by, and over 850 firms have participated in its annual Investors Choice Venture Capital Conference. Since 2009, alumni companies have realized over $7 billion in monies raised or investor payouts via Merger & Acquisition transactions. For more information, call 801-595-1141 or visit href=””>

# # #, Investors Choice, and Wayne Brown Institute are each trademarks of the Wayne Brown Institute. All other trademarks are property of their respective owners.



Brad Bertoch, href=””>, href=””>, 801-598-4651,

David Politis, href=””>The David Politis Company, href=””>, 801-556-8184